Professional Staff
Introduction
Details
Services :
Client :
Krona
Year :
2024
Timeline :
8 Weeks
Credits
Creative Director :
Natalie Kim
Brand Designer :
Lucas Meyer
Web Designer :
Hana Cruz
Developer :
Andre Salim
The Challenge
Krona’s work was bold, precise, and conceptually driven — but their branding and digital presence fell short of communicating that. They needed a new identity and web platform that matched the strength and discipline of their architectural voice while remaining flexible for project documentation and storytelling.
Our Solution
We created a bold, type-forward identity system inspired by architecture itself — geometric, grid-aligned, and unapologetically minimal. The website followed suit: a modular layout, high-contrast palette, and custom photography showcasing light, form, and texture. Every design decision was grounded in clarity and restraint, allowing Krona’s work to remain the hero.
The Outcome
Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.
